Ideas for creating good displays
The purpose of this guide
On any LHE, at any show, there are a huge variety of displays and a wealth of knowledge that could fascinate the public for hours if they only stopped and talked to us, but the problem is that so often they don’t. Sometimes they walk straight past, sometimes they stop and look and then move on, and sometimes they ask stupid questions. It’s the golden moments when they stop and really engage with a display that make it all worthwhile though, so anything we can do to make this happen more often has got to be worth a go.
Over the last couple of years I’ve been trying to pay attention to what it is about popular displays that makes them successful. The subject of a display and the kind of public we get at a show will make a difference, but if you think marketing and advertising, think what would make you walk into a shop or stop at a market stall, there has to be lessons we can learn.
I have put together a collection of photos of displays which all, for one reason or another, have something about them that I think helped to achieve this.
By Stephanie Everest, 2014